Bacardi

To tie in with their nationwide Plan B campaign, Bacardi wanted to produce a series of city guides to encourage drinkers to visit their partner bars.

17 city-specific guides combined informative copy and stylish photography of bars, shops, and entertainment options, as well as information on a destination’s homegrown talent and after-hours scene; helping promote the Bacardi brand as an informed and entertaining voice to the 18-35 market.

theNative provided the editorial and photography as well as designing and producing the pocket-sized B Where It’s At guide.

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Environment Agency

Update is the Environment Agency’s monthly staff magazine, made available to staff throughout their 26 area offices across England and Wales.

As well as seasonal news and interviews, each edition features an in-depth look at a regional site and its activity.

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Fresh Direction

Fresh Direction is a student-centred magazine that has managed to capture its audience for over 15 years – a considerable achievement considering the volatile nature of the market.

Published three times a year, targeting 17 different cities, each edition features entertainment features and helpful advice, as well as local reviews and listings, which are provided by theNative’s national team of writers.

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itchy Insider Guides

Dreamt up as an antidote to the tourist-targeted tone of traditional guidebooks, the itchy Insider Guides dived head first into the UK's most popular cities, showing the 18-35 market that weekends away needn't involve an airport.

Showcasing the best (and worst) of a city's pubs, clubs, bars, restaurants, and entertainment venues, reviews were breathtakingly honest, noting everything from the attractiveness level of the clientele, to the DJ's propensity to play Dolly Parton's '9 to 5', as well as essential facts such as addresses and opening hours.

Each guide was written by a team of local talent, contained real insider knowledge, and was complemented with quirky photography and design.

Beginning with a single title, itchy grew to become the biggest publisher of UK city guides, covering Bath, Birmingham, Brighton, Bristol, Cambridge, Cardiff, Cornwall, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester, Newcastle, Nottingham, Oxford, Sheffield, and York.

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Midland Mainline

Available on each of their 133 daily train services, Midland Mainline’s customer magazine includes features on the network’s destinations.

We have produced a series of pieces for the magazine.